Alma Emprendedora Alma Emprendedora Issue 003 2014 | Page 48

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Tip #3:
Shareable
Headlines

The same searchable headline
wont necessarily work for Facebook or
Twitter. Create these in a shorter, more
casual tone, providing readers a WHY
they should click or share it (an action).
Give a teaser so they want to click it to
know more. Questions generally work
well and 10-word headlines are a good
rule-of-thumb to follow. Also, if your
story is timely, make sure you include
words like TODAY, NOW, NEW,
TOMORROW in your headline, as
people are more prone to share these.

“Frequency is important as
search engines will crawl

your site more if content is
updated often.”

Tip #4:
Smart Tags
Think how people will search for
this type of content in order to land in
yours. Put yourself in their shoes.
Include all possible combinations of
search items. Consider even common
misspelled words, like "tattoo" and
other languages that readers will
search on but can still read your
English article (very useful for Latino
marketing where your target may be
bilingual). Add these as well. The story
should also include the chosen tags as
many times as possible.

Tip #5:
Add Link Outs
Help readers go deeper into your
topic by including links with relevant
content WITHIN your website. If they
are interested in knowing more about a
theme, news article or word you
hyperlinked, they will click on it,
providing you with more page views
and more time spent in your site. Don't
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