2. If I knew there was so much to do here, I would have stayed longer. With guests having instant access to a wealth of information online, if they don't get what they want within a matter of minutes, they will click onto another site where they can find what they seek. Make it easy on them, so you can make more money! Give them multiple reasons to extend their trip by providing them with the best local insights on where to stay and what to do all in one centralized, easy to navigate space: your website. Develop a dedicated page that you can direct them to either before they book (to seal the deal) or after (as an added bonus). Make sure guests know you are happy to share your expertise, since local insights and experience continue to be the most important things to travelers in 2017.
3. I had no idea breakfast would be such a treat! Food, glorious food! Innkeepers know from experience how quickly the morning meal can bring people together. The competition with area hotels can be fierce, so it's silly not to take advantage of your specialty. At hotels, breakfast is predominantly room service (expensive) or a bland buffet in the lobby, so this is one niche you need to take advantage of. Advertise your mouthwatering dishes with enticing images on your website, in your newsletter, and on your social media channels. Also, consider dedicating a spot on your home page for a daily special dish, weekly menu, or holiday offerings, so guests can feast their eyes on what they could enjoy and get a taste (at least visually!) of what's to come.
Don’t undersell your inn. When guests express their thoughts about their experience with you, be sure to listen very carefully to what's revealed - it may in fact be exactly what you needed to hear!