The Voice of Innkeeping Vol. 2 Issue 1 Spring 2017 | Page 26

1. The inn is so much nicer than the pictures. Yikes! It's great that your guest thinks the property is pretty, but it's obvious the insinuation is that the images of it online aren’t doing it justice. That's a serious issue. Luckily, this person decided to give you a chance regardless, but you may not always get so fortunate going forward. With the rise of Instagram and social sharing, especially when it comes to travel, photographs have become every businesses' virtual calling card. Make sure yours always accurately reflects who you are and the wonderful experience that you offer. Investing in professional photography now will result in additional revenue and justify higher room prices later.

hen innkeepers think of guest reviews and feedback, they naturally tend to remember the positive ones that help boost business and the negative

ones that might bring it down. Yet the situation isn't simply so black and

white - and the grey area is well worth exploring. It consists of compliments that could also be considered constructive criticism, and you can learn a lot from them. Here are a few examples that can turn passive commentary into action items for your inn.

Things You Don't Want to Hear from Your Guests

and What You Can Do About It

By Mary White

Photo Credit: Image Lookout Point Lakeside Inn, courtesy of Jumping Rocks.

3

W