The Voice of Innkeeping Vol. 2 Issue 1 Spring 2017 | Page 20

DENEEN POTTERY

is on the Map

When looking at the long-term success of Deneen Pottery in St. Paul, MN, one might

think it’s due to a solid entrepreneurial spirit. Others could argue that the second-generation family company’s focus on core values has driven its phenomenal growth. Actually, all of the above are true. Creative innovation, dedication to family and an unwavering commitment to quality instilled by founders Peter and Mary Deneen in 1972, still form the basis of everything they do.

The custom pottery company has weathered a few storms, but the strength of its brand has withstood the test of time throughout the years. “There is a huge opportunity to tell our story of sacrifice, bankruptcy and our absolute love for our craft,” says son Niles Deneen, company President.

“Our mission is to create with integrity,” says Niles. “We are dedicated to collaborating with our customers and each other, sharing the legacy of our craftsmanship and the beauty of our work with the world.”

During its humble beginnings 45 years ago, Deneen Pottery was a small company staffed by just Mary and Peter Deneen – throwing and decorating one-of-a-kind pieces for the home. Now, entrenched in St. Paul’s Creative Enterprise Zone, Deneen has experienced explosive growth producing half a million beautiful signature mugs every year. They take pride in every single one of them.

The hand-thrown stoneware mugs are available in a variety of styles and feature Glaze Engraved™ medallions with the customer’s artwork designs. “While every piece shares the same level of quality and attention to detail, each mug is individually formed on a potter's wheel and touched by over 24 pairs of hands through the production process,” says Niles. “Although our mugs are amazingly similar (almost identical) because of their handmade origins – no two are exactly the same.”

DENEEN POTTERY

is on the Map

By Sigrid Hart

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