Originally from India’s Silicon Valley, DIVYA
RACHEL MATHAI is a talent acquisitioner
by profession and a theatre junkie by
procrastination. The world of fiction is her
sustenance and Douglas Adams is her spirit
animal.
From the city of dreams, Mumbai, VARUN
KHANNA is a retail buyer with over 5 years
of buying experience in Tesco, managing
categories such as dairy, frozen and home
care. He is passionate about retail and horse
riding.
Originally from “God’s own country” in
India, VINCEN MATHAI ARIVANNOOR is a
Software engineer by day, and avid blogger
by night. He considers himself, “Jack of all
topics, master of some”.
From another time and place, BENJAMIN
MARKS is a writer. There’s nothing wrong
with him that reincarnation could not fix.
Cover photo: Benjamin Fan
Inside cover photo: Andy Roberts
CONTENTS
Editors’ welcome
2
FEATURE
Digital marketing: The disruptive
journey with Deb Jeffreys
IN FOCUS
4
The art and business of storytelling
Michael Margolis
MBA: Life,lessons & legacy
Trevor Harris
6
8
Spam mangled banner
Samuel John
10
Are Tesla cars overhyped?
Vincen Mathai
12
CURRENT CAREERS
People not candidates
Rachel Guest
13
GLOBAL PERISCOPE
A deal maker for doing business in the
Forbidden Kingdom
Yishen Liang
14
Editors | Benjamin Marks, Divya Mathai,
Vincen Mathai, Varun Khann
Layout designer | Varun Khanna
Creative contributor | Benjamin Fan, Erik Burkhalter
Copy editor | Jeff MacGuidwin
AGSM STAR Magazine (STARmag) is produced by MBA
students from the AGSM. This magazine is not for sale and
intended only for educational and research purposes.
All published works are of the opinions of the individual
authors and do not represent the view of AGSM or UNSW.
The ‘STAR Magazine’ logo is put together by Ace Choo
using ‘Sommet’ fonts designed by Jeremy Dooley and
‘Cash Currency’ fonts designed by Jayde Garrow.
The blue and white AGSM logo remains the property of
UNSW and any unauthorized use is strictly prohibited.
All rights reserved.
Corresponding email | [email protected]
STAR STAR
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