Photo Credit: Benjamin Fan
Editors’ welcome
“Digital marketing” is a popular buzz word with many discussing it’s current importance, and
the growing impact it will have in the future - we thought it might be a good idea to learn
something about it.
We were thrilled to discover that the AGSM Marketing Club had secured leading digital marketer
Deb Jeffreys (CEO of Brilliant Blue Internet Marketing, www.bbim.com.au) to headline an event
they had last month. We took this opportunity to collaborate with the President of the AGSM
Marketing Club, Victoria Momsen (contact details on backpage of Star Magazine) and reached
out to Deb and before we knew it, we had completed the interview featured in this issue. We
have learnt just how much of a game-changer digital marketing is!
In light of this success, we thought about other important issues and considered how to
leverage off the hard work of others at the AGSM.
We had heard that if you make an exciting story of something, people are more likely to
remember it, comprehend the message, appreciate the challenge and feel the passion. Lo
and behold, we had world-renowned business storytelling expert Michael Margolis (of Get
Storied,www.getstoried.com) give a very special presentation to the full-time 2017 AGSM MBA
cohort. And he generously agreed to an exclusive interview with us too!
But we don’t want to spoil the Jeffreys and Margolis interviews for you by telling you key plot
points and how they end. You’ll have to read them for yourself. We also encourage you to
explore the rest of the magazine, including most importantly: Trevor Harris on the legacy of the
2016 graduating AGSM MBA cohort; Rachel Guest with crucial information on the changing
world of MBA recruitment; and Samuel John, continuing our digital marketing focus, on the
“Spam Mangled Banner”.
We hope to include a Letters to the Editors section from next issue so please send through
your comments. Being the second edition of Star Magazine by the class of 2017, the magazine
is still going through a metamorphosis, aiming to grow to infinity and beyond. So jump right in
into the content and keep your mind open to learn from the cornucopia of knowledge present
in this edition.
AGSM
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