I
n the majority of industries, product packaging is a multifunctional device that
needs to not only contain and protect a
product, but also inform the target market about product characteristics. In many cases, packaging also adds value as a promotional
platform by communicating key product benefits, influencing purchase decisions in the
shopping environment, and inevitably driving
sales.
In this context, smaller packs with less labelling space available could put product owners
at a disadvantage. Limited labelling space is a
hindrance in the personal care and pharmaceutical industries, where labels often need to
communicate mandatory information such as
dosage instructions, contra-indications and so
forth.
Restricted communication space can also be a
headache for manufacturers in the FMCG and
luxury goods space, including those who want
to use their packaging as a marketing platform
in order to enhance their brand presence in a
cluttered retail environment.
tionality of your existing packaging.
This enables you to include all the information
you need on-pack to encourage the correct or
optimum usage of your product and increase
repeat purchase. You can also include multiple
languages on one label to extend the reach of
your on-pack communication.
Marketing teams will love the amount of creative flexibility that Fix-a-Form® Booklet Labels
offer. Use this innovative solution to bring a
marketing campaign to life in-store, promote a
competition, run a special offer, introduce a
new flavour variant or simply tell a more powerful brand story.
Fix-a-Form® devices are compatible with any
material including glass, plastic, card and foil.
They can also be tailored to fit securely onto
containers of all shapes and sizes. Additionally,
labels are supplied on-reel for automatic application using standard label machinery resulting in uninterrupted production lines.
Find out more.
Chat to Pyrotec PackMedia now.
Fortunately, restricted label space no
longer poses a challenge for these product owners!
Pyrotec PackMedia develops, manufactures
and supplies Fix-a-Form® Booklet Labels that
enable our clients to increase the scope of
their labels without increasing the size of their
packaging. We offer Fix-a-Form® for both informational and promotional purposes.
Fix-a-Form® Informational and Promotional
Booklet Labels (also known as extended text
labels, peel-and-read or fold out labels) offer
you a larger printing surface without negatively impacting the size, aesthetic appeal or funchttp://www.packmedia.co.za/wp-content/blogs.dir/2/
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