Agri Kultuur September / September 2016 - Page 28

S is met with corporate responsibility and, as part of SABMiller’s global sustainable development framework, SAB is setting an example in ensuring a prosperous future for rural communities in which it operates. Agriculture remains the primary economic activity in South Africa’s rural communities, and given SAB’s size and scope of operations, the company has a significant impact on the country’s agricultural economy. This influence Given that barley remains SAB’s largest requirement in terms of raw agricultural material, SAB has focussed its considerable energy on a number of agricultural projects that are geared towards promoting sustainable farming practises and increasing the local agricul- outh African Breweries (SAB) draws much of its success from the expansive barley fields of the Southern and Northern Cape that are flourishing under the care of both commercial and emerging farmers. Delicate care for SAB’s own barley fields in Caledon