presence on the main social media platforms relevant to his farming operation ( in his case , Facebook , Twitter and Instagram ).
All of this was helped by the fact that he had taken a series of professional photos of his stud over the years . Photos are vital in the online space , especially when you only have a few seconds to capture the attention of a potential client online ( and are competing with thousands of other messages ).
A cost-effective alternative for Wynand
Making the transition to a digital presence also allowed Wynand to reach customers via email regarding his upcoming auctions . This not only saved him money , but also allowed him to reinforce his message – especially to those who may have missed the email the first time .
Going forward , Suidplaas will continue to make use of technology to communicate its messages and keep adapting as online trends change . For example , Facebook serves as a great platform to allow people ( especially Dohne breeders across the world ) to engage
with his brand . Twitter is the ideal business networking space for a brand like Suidplaas . And with his array of wonderful photos , Suidplaas can get creative on Instagram to showcase the Dohne-Merino offering with lifestyle-orientated imagery . Videos and 360 photos will also form part of the Suidplaas digital strategy .
There ’ s one final tip from Suidplaas .
The Dohne business is anything but boring . So , the messages should replicate that , through engaging and meaningful content that speaks directly to the audience . The aim is to stand out amongst the noise , through real stories , told by passionate people .
LoveGreen Communications :
LoveGreen is a creative communications team with a difference – we truly love green . We work in the agricultural , conservation and responsible tourism sectors , to help businesses and individuals share their messages ; and reach their potential clients .
www . lovegreen . co . za
AgriKultuur | AgriCulture
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