to their lives. No competitive market can
function well without informed agents.
Consumers’ education campaigns are
necessary especially because the consumers’
perception on different certification and eco-
labelling systems is not always determined
by an objective knowledge but on subjective
opinions regarding to stricter conditions or
less strict of production.
The efficiency of an eco-label is influenced
by the existence of opportunities to easily
compare products, a recognizable design,
“healthy food” theme approach and existence
of a third party that verifies compliance.
Conclusion:
Although differing in strength and authority,
the different eco-label types have been
identified as sharing a common goal, which
is: “Through communication of verifiable and
accurate information that is not misleading
on environmental aspects of products and
services, to encourage the demand for and
supply of those products and services that
cause less stress on the environment, thereby
stimulating the potential for market-driven
continuous environmental improvement.”
The ECO Mark Africa belongs to Africa, please
help to make a difference on our continent
and show the rest of the world what can be
done to protect our beautiful planet for our
children and all the future generations to
come.
Contact the author: E-mail: [email protected]
AgriKultuur |AgriCulture
41