Agri Kultuur June / Junie 2018 | Page 17

3D printed carrots made by the Dutch research organisation TNO. TNO The media have also reported on the potential for 3D printing to cater for astronauts, air travellers and people in emergency situations. Nursing homes in Europe are offering 3D printed food with jelly-like texture for residents with chewing and swallowing difficulties. Developers of 3D food printers claim that people will soon have these devices in their kitchens, helping them prepare tasty and healthy foods at home. A 3D food printer was demonstrated at the 2014 Consumer Electronics Show in the US. But that’s not all. There’s also the radical idea of using insects and laboratory-grown meat in 3D printed food as a sustainable alternative to traditional protein sources. Meat and Livestock Australia also recently announced that it is looking into ways to use 3D printing to produce new meat products to extract the most value from animal carcasses. Would you try it, or offer it to family members or gue sts? Despite industry enthusiasm and investment in research and development, few studies have asked these questions of consumers. To investigate these issues, we conducted our own research with 30 Australians, using an online focus group. The results highlight some interesting complications in the way many people perceive 3D printed foods, and what might tempt them to try some. First, we found that none of the participants had heard of using 3D printing technology to make food products. As 3D printing technologies were usually associated with inedible objects made from substances such as plastic, plaster or metal, it was difficult for our participants to understand how they might work with foodstuffs. So, it is not far-fetched to imagine serving a Christmas lunch with 3D printed food made from red meat and poultry, or decorative edible items made from fruit or vegetable purees, sugar or chocolate. They were initially incredulous that this technology could be used for making food and couldn’t imagine what kinds of foods would be produced. This manner of food processing was viewed as highly unnatural, with several assuming that the resulting food would be somehow “plastic” and therefore inedible. But would you eat it? What do you think about 3D printed food? Our participants were far more positive about 3D printed carrots, pasta, pizza, chocolate and AgriKultuur |AgriCulture 17