New gems in the Capespan crown
Capespan recently launched its new dedicated soft citrus brand OUTSPAN GEMS .
OUTSPAN GEMS is an expansion of Capespan ’ s iconic citrus brand , OUTSPAN , and will be used exclusively to brand soft citrus varieties produced , procured and marketed globally by Capespan .
The rich heritage of the OUTSPAN brand was a key consideration when Capespan decided to launch the OUTSPAN GEMS brand . “ The OUTSPAN GEMS brand will expand the OUTSPAN offering beyond the brand ’ s core and will highlight the unique attributes offered by selected soft citrus varieties ” said Adéle Ackermann , Capespan Group Brand Manager .
The iconic Outspan brand dates back to 1936 when it was the only brand associated with the South African citrus export industry .
It was significant in providing a strong foundation to the South African citrus industry , and therefore the Outspan brand will always be honoured for laying the foundations for the South African citrus industry globally .
Today , 82 years later , and with fruit no longer only sourced from South Africa , Outspan has developed into a truly international brand . Retailers , traders and consumers alike want Outspan quality all year round .
The word GEMS translates perfectly into all languages , especially Asian languages . Its true meaning -brilliant , outstanding and precious – also fittingly describes the qualities of the
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