very near future, at a price point similar
to the conventional chicken products
currently available on store shelves. This
comes at a critical moment for global
food production, with the UN Food and
Agricultural Organization and the White House
having publicly proclaimed the importance
of biotechnology in securing alternative
protein sources for a rapidly-growing world
population, whose demand for meat is
projected to double by 2050.
Commenting on the new partnership
with SuperMeat, PHW-Gruppe›s CEO Peter
Wesjohann said: “We at PHW have time and
again left the beaten path in conducting our
business. This approach not only facilitates the
development of best-in-class animal welfare
concepts in our core poultry business but will
also lead to the strengthening of our vegan
product portfolio, confirming our leading
role in the global consumer trend towards a
cleaner, more protein-rich diet.
The equity investment in SuperMeat is
evidence of our forward-thinking strategy.
SuperMeat is consistent with our pursuit to
provide Europe with sustainable, clean foods–
we do not see this transaction as a financial
investment but rather as the beginning of a
long-term strategic partnership.
We look forward to working together with
SuperMeat and are committed to supporting
the company in its research and development,
as well as the strategic positioning of its
products in the European market. Our R&D,
AgriKultuur |AgriCulture
marketing and distribution expertise will
contribute to the success of this exciting and
promising company - thereby contributing to
the development of cultured meat.”
“We’re proud that SuperMeat is at the
forefront of the rapidly-evolving clean meat
industry,” said Ido Savir, co-founder and CEO
of the company. “Our team is comprised
of a diverse group of top-tier scientists,
food engineers and chefs, working together
with the best production experts from
the pharmaceutical industry to create a
new generation of meat products that are
sustainable, cost-efficient, animal-friendly, and
of course - delicious. We are proud to partner
with a top-tier meat producer like PHW; this
partnership will enable us to bring to market
a revolutionary new generation of tasty,
sustainable meat products throughout Europe
and beyond.”
About SuperMeat
SuperMeat is a Tel-Aviv-based biotechnology
company whose mission is to create healthy,
sustainable and animal-friendly meat products
using advanced cell culture techniques.
For more information
Contact co-founder and CCO Shir
Friedman at [email protected] or +972-54-
740-8580.
Source:
https://www.supermeat.com/press-release
Pictures: Public domain
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