Free Tru-Cape apples to
fire-fighters in uniform
P
Brian Berkman
utting out fires is something
everyone in business has to deal
with all the time and SA’s largest
apple and pear exporter, Tru-Cape
Fruit Marketing, is no exception. Except
those metaphorical fires are nothing
compared to the on-going challenges that
Western Cape Firefighters and the many
volunteers who assist in saving people,
homes and our pristine environment have to
face. Tru-Cape, along with many community-
minded businesses and organisations, is
always on hand to support fire fighters with
fresh fruit when they need it most. As
recently as earlier in November swathes of
Gordon’s Bay were ravaged by flames. Like
at this occasion and the devastating
Somerset West fire which almost threatened
AgriKultuur |AgriCulture
to destroy one of the most historic
homesteads on the mountain, and, before
that on Sir Lowry’s pass and into Grabouw,
Tru-Cape has continued its support of the
fire-fighting effort.
“We know that many others give generously
too but we want to register our gratitude for
and appreciation of the life-risking efforts of
our fire fighters. We know first hand how
frighteningly hot it gets when we’ve assisted
our growers combatting farm fires. We will
continue to deliver fruit where it is needed
but also want to extend an open invitation to
any fire fighters in uniform to come to our
offices in St James street, Somerset West
when they need their fix of Tru-Cape apples,”
ends Conrad Fick.
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