Tilapia Eating Qualities and Nutrition Facts
Source: “The Commercial Guide to Fish and Shellfish” by Urner Barry First Edition 2006
yet. There is a lot of interest from
some retailers and restaurants
which means the market has uptake potential. It is, however,
strongly recommended to complete, first of all, a market study
that will demonstrate:
The importance of tilapia on the
local market
The main commercial products
(whole fish, fillets, fresh, frozen,
etc.)
Realistic volumes of production
that can be envisaged by the
Frozen Tilapia Fillets
project (without causing market
disruption)
General market prices for competitive products (from aquaculture and fisheries)
Competition in the market from
other producers or farmers and,
especially, imports.
I believe customers will pay a premium price for top quality fresh
tilapia fillets. It is happening elsewhere in the world. Chicken is a
good example to compare with.
You can buy fresh free-range skinless chicken breast at a top highend supermarket store for a lot
more compared to the frozen chicken braai pack at the low end
wholesale outlet. Both products
sell, but there is a huge price variance between the two products.
The difference is quality and that is
why you need to compare apples
with apples.
The author can be contacted at
[email protected]
Tilapia served at a restaurant in Switzerland