Agri Kultuur December / Desember 2018 - Page 3

Editorial | Redaksie “I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.” Jimmy Dean F rom January 2019 Agri Kultuur/Culture magazine will begin operating under a new name and will be known as AgriAbout. The BVSA Group has joined forces with the magazine and will form part of this exciting new venture as a shareholder. It will be a seamless transition for readers, advertisers and contributors. The rebranding strategy reflects both the evolution of the company as well as its vision for the future. Along with this change, a newly designed company logo has been revealed and a new website will be launched in January 2019. The new website will be more functional with benefits like searchability of the vast collection of articles and additional advertising and sponsorship AgriKultuur |AgriCulture opportunities for advertisers. This is a very positive sign of progress for the magazine. The fact that a company like BVSA has chosen to believe and invest in the magazine is a great signal of strength. The magazine is looking forward to a bright future and building a world-class operation with BVSA as partner. May the Christmas season fill your home with joy, your heart with love and your life with laughter. Wishing you a very Merry Christmas and we look forward to see you in 2019 at AgriAbout Chris 3