Agri Kultuur August / Agustus 2016 | Page 57

which the quality of the product will be reduced and may not taste as good as it should. Again, it doesn’t mean that the product is no safe to eat. ‘Sell By’: This is aimed at the retailer and relates to the date by which the shop should remove the product from its shelves. The challenge here for the consumer is that it is not clear how long they should keep the product for once it has exceeded its ‘Sell By’ date. This date is sometimes accompanied by one of the dates above. Interestingly, none of these labels give absolute clarity on food safety – but are rather indicative of when the product’s quality will begin to change. The goal of the proposed legislation in the U.S. is to let consumers know when food has gone bad and is no longer safe to eat. If you are a food manufacturer, Pyrotec PackMark can provide you with more information on quality and safety dates – as well as guide you on the most resource-efficient solution for adding these dates to your packaging, no matter whether you are coding onto glass, plastic, cardboard, aluminium or corrugated substrates. As the exclusive distributor for a variety of coding equipment from Markem-Imaje and other industry leaders, we can offer you the most relevant product identification and traceability solutions for your industry and production line. For expert technical advice and equipment solutions that can increase your uptime and help grow your business, contact Pyrotec PackMark today.