CASE STUDY
BY THE BOOK
There are five things author
Darcy Maulsby, 15-year veteran of
VistaComm, knows for sure when it
comes to getting a message across in
writing:
That’s why Farmer Morgan attended a grain marketing seminar at his
co-op. He was intrigued by the co-op’s grain marketing tools and made an
appointment with a merchandiser, who helped him tailor a marketing plan
for his needs, including DRCs.
“He explained that DRCs aren’t a one-and-done, where you’re trying to hit
a home run,” Farmer Morgan said. “It’s like hitting a series of doubles and
triples, which made a lot of sense to me.”
Instead of talking about the technicalities of bushel enrollments, floor
prices, priced bushels and more, this article explains the basics of how
DRCs work and solve farmers’ real-world marketing challenges.
The goal? Show what DRCs mean to real farmers, in terms of more
effective grain marketing, less stress and greater peace of mind.
Don’t give them
4, give them
1. Focus on your audience and speak
their language.
2. W
hen interviewing for a story, ask
compelling questions.
3. Everyone likes a story—bring it to life
with details.
4. Add captivating photos and graphics.
5. Marketing message + story = strong
relationships and sales.
Darcy calls these 5 her “Recipe for
Success,” and she’s had lots of practice
using them in writing several non-fiction
books of Iowa history focused on
farming, small-town life and food. Check
out her latest—Culinary History of Iowa:
Sweet Corn, Pork Tenderloins, Maid-
Rites and More.
2+2
MORE FUN, LESS WORRY, BETTER RESULTS
At VistaComm, we encourage our clients to think outside the box—to
take a more engaging approach they hadn’t thought of, like skipping the
data dump of information and opting for a powerful story well told. Take
this approach and prepare for more fun, less worry and better results with
stories that resonate with your audience.
FOR MORE INFO
For helpful, solid story ideas, go to VistaComm.com/content-crisis. This listing
is sure to make the job of planning your next publication a whole lot easier.
VISTACOMM.COM
(Culinary History of Iowa,
Calhoun County and Dallas County are
available on Amazon.com.)
ISSUE 2 2017 AGRI-INSIGHTS
9