ALWAYS TEST
If you find yourself unsure about the design direction, test the design.
And if you love the way things are going, test the design. Testing is not
time consuming or expensive. Plus, it will give you confidence—and hard
evidence—that things are headed in the right direction.
IN THE DIGITAL WORLD, NOTHING IS
PERMANENT
Unlike print, your website can be changed at any time. If your site goes live
and users don’t approve, it can be altered with relative ease.
RESIST THE URGE TO COPY
There’s nothing wrong with checking out your competition. We encourage
it—for inspiration. However, blindly following what other people do is usually
a mistake. Design a site that reflects who you are, what you want to say, and
how you plan to do business. Designing a “me-too” site just puts you behind.
CHOOSE YOUR DECISION-MAKERS WISELY
Showing your design to too many people can muddy the decision-making
process. Instead, keep the number of people involved to a select few, and make
sure you thoroughly brief anyone viewing the design so they know the rationale
behind what they’re seeing. One last tip: Canvas their opinions individually to
avoid the dreaded “design by committee.”
FOR MORE INFO
In developing our new
website, we appreciated
having someone to work
with who had both content
and design expertise in web,
digital and social media. At
Kanza, we need to speak to
all generations. VistaComm
fit the bill for everything,
plus they have extensive
experience with ag-based
content and marketing for
cooperatives. We were happy
with the process.
NICHOLAS KREHBIEL | Chief Compliance
Officer | Kanza Cooperative Association
If you’re looking for a talented web design team—someone to guide you through the
process, look to VistaComm—it’s what we do! Contact us to learn more: 844-453-9261.
3 CRITICAL TESTS FOR YOUR WEBSITE
By Emily Robinson, VistaComm Designer/Project Manager
1. DOES IT LOOK
PROFESSIONAL?
The average human attention
span is now just eight seconds.
That’s how long your site has to
make a first impression. So …
does your website immediately
come across as credible, trust-
worthy, inviting and solid?
2. DOES IT LOAD
QUICKLY?
A snazzy website design is worthless
if it doesn’t load quickly. Bells
and whistles can be a distraction
and harm the site’s performance.
VISTACOMM.COM
Make sure flashy animation and
video are absolutely necessary
to communicate your message.
3. CAN A VISITOR FIND
WHAT THEY’RE
LOOKING FOR?
Think of website navigation as a
street map. Your visitor wants
to know where to go next—
it should be obvious. Keep
navigation simple, make sure
contact information appears on
all pages, and add internal links in
your text so readers can “jump”
to more detail on other pages.
ISSUE 2 2017 AGRI-INSIGHTS
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