Agri-Insights Issue 17 | Page 18

BLOGGING By Justin Brenner VistaComm Digital Marketing Director A TRAFFIC JAM COULD BE A GOOD THING— ON YOUR WEBSITE Just make sure all that traffic is MOVING Research shows that when business owners are asked what they’d like most, they respond first: More customers. Following in close second: Drive more traffic to my website. Both are closely related. Actually, the result of driving more traffic to your website is more customers—the number one “want.” WHO IS YOUR AUDIENCE? 164 million blogs There are 164 million blogs but 71% of these get fewer than 5,000 visitors per month * . What’s the problem? The first step in marketing is to KNOW YOUR TARGET AUDIENCE. Who are you talking to? What makes them tick? What do they care about? Who are their friends and business associates? GIVE YOUR AUDIENCE “GOOD STUFF” Did you know that of the 164 million online blogs today, 71% get fewer than 5,000 visitors per month? The problem is CONTENT. If you’re not putting information out there that your audience cares about and wants to read, they’ll just click on by. So, what’s good content? It’s news, data, statistics and facts that position you as an expert in your field—someone people want to buy from. It’s reliable information that generates online traffic, leads and sales. It’s the right content that readers want to share with their business associates. If you have all this, guess what happens next? Your website traffic grows because of all these new visitors. WIN! * http://backlinko.com/increase-website-traffic, 2016 18 AGRI-INSIGHTS ISSUE 2 2017 844.453.9261