Agri-Insights Issue 17 | Page 15

Marketing made measurable VistaComm grows your business with data-driven strategies that prove your marketing is working. TO OPTIMIZE MEANS TO IMPROVE, ENHANCE, ELEVATE OR BOOST Search Engine Optimization (SEO) is becoming a little clearer now, right? It’s simply using the BEST keywords in the RIGHT PLACES so search engines will automatically move your site to the top of the list, so the online user will click you first! You’re optimizing—and here are 10 easy and practical on-page SEO rules to follow: 1. Choose a rich, target keyword. 2. Use a short URL, one that includes your target keyword. 3. Start your title with your keyword. 4. Add modifiers—best, valuable, top—to your target keyword. 5. Use header tags and include your target keyword in at least one of your subheads. 6. Use outbound links to related pages on other websites. 7. Insert 2-3 internal links to other areas of your website. 8. Increase your page speed – visitors don’t like to wait. 9. Keep content short and engaging. 10. Use video, great images and infographics to engage the visitor and increase the time they spend on your site. We can measure your success and you can measure ours! What we do: • • • • • Facebook marketing Google AdWords Remarketing Search engine optimization Conversion optimization Actually, there isn’t enough room to list all the digital marketing services we provide. Call today to set up a FREE consultation to learn exactly what VistaComm will do for you. FOR MORE INFO Want to read more about this topic and others related to growing your business online? Visit VistaComm.com/Optimize to get your personal copy of our e-book — Website Know-How: Grow Your Agribusiness with a Hard-Working Website. VISTACOMM.COM ISSUE 2 2017 AGRI-INSIGHTS 15 vistacomm.com | 844.453.9261