Agri-Insights Issue 14 | Page 7

elling CHECK OUT THE NEW WEBSITE AT WWW.AMERICANETHANOLRACING.COM By Joey Pender, Interactive Developer the site uses plenty of imagery to keep the user engaged. In addition to the strong images, major elements and title text fades or animates into view as the browser scrolls down the page, thumbnail images fade in and out on hover, and the background moves in relation to the foreground to give a three-dimensional feel. In short, there is always something moving on the page to maintain a level of visual interest— even when the user isn’t actively scrolling. The story for American Ethanol Racing is fueling the NASCAR fan experience. Now they have a site that powerfully conveys that message by visually drawing visitors into the experience. ▲ VistaComm can skillfully combine words and images to tell your story your way. Contact us at 866-752-7707 and let’s begin the discussion.