AGC San Diego Construction Education & Safety Training Catalog 2015 July-December 2015 - Page 23

AGC San Diego Education & Safety Training Catalog July - December 2015 CONSTRUCTION EDUCATION 8 SEPT INTRODUCTION TO SOCIAL MEDIA Top reasons to take this course: • Latest B2C Social Media marketing strategies using the major social networks • How to create an effective B2B strategy for lead generation and using social CRM • B2B and B2C strategies and tactics for creating a social media policy • Techniques to increase productivity and reduce time spent in front of these tools and social networks • How to create content with video, blogs, etc., to appeal to your customer demographic • All the tools/techniques required for creating and implementing social media marketing campaigns • How to implement social media marketing campaigns using a URL shortening service and integrate them into your social analytics and CRM • How to integrate your social media campaigns into existing marketing campaigns • Social media ROI — how to measure track and monitor your efforts MAXIMIZE YOUR BUSINESS & SALES POTENTIAL THROUGH TWITTER, FACEBOOK, YOUTUBE, LINKEDIN, AND MORE Even for seasoned marketing professionals – ѡ