African Sports Monthly Mar, 2015 | Page 31

It is worth pointing that DR Congo as a country is one of the poorest in the world, with a GDP per capita of just U$ 655 Million (IMF, 2013) which means thirty residents earn as much as just one from Equatorial Guinea (the richest African country). To place things in perspective - the average American makes as much in just four days as someone from DR Congo does in a year. Thus, the spending power of Congolese football fans must be miniscule, and any increase in cost of watching football live or on TV - which comes naturally with increased demand for the league - will surely deter their interest. This unfortunate but all so real 'dead end' will most probably prevent the Central Africans from being recognized as one of the richest football leagues in the world for the foreseeable future. Now let's turn briefly to some of the federations who have entertained the other route mentioned in the intro of this piece – which is by profiting from the export of young players. The best way to measure which nations' clubs and academies have sold the greatest percentage of their talents elsewhere is to see how much of the national squads are made of domestically or overseas based footballers. Ivory Coast, Nigeria, Mali and Ghana for example can name just two players of their national squads between them that are based on home soil - that's half a player per 26 in all on average. But then these quartet of countries are also four of the highest ranked in Africa, but how has this correlation occurred? Simply as mentioned earlier, the majority of these countries' squads are made up of players in top European leagues - playing in the UEFA Champions League with the globe's elite stars on a regular basis, upping their level with each game as they compete with opponents and teammates for a precious spot in the starting eleven. And when it comes to international duty, they can readily transfer skills, fitness and commitment that proves successful - be it in the AFCONs or World Cups. However, this only tends to bring about a short burst of on-pitch victory, with a rather lackluster football structure maintained in their home nations. Some money can be earned for the birth clubs and leagues from the initial sale of a player, particularly if their pedigree and prospect is credited by scouts, thus raising transfer market value. But they are still sold young, before they can really benefit their club and country of origin. If the likes of Mali and Ghana introduce policies in this arena on the maximum quota of players that could exit per year, then at least some world class players would by chance remain. Which would the translate to an improvement of the standard of play in teams across their local leagues, getting them to eventually win more continental trophies, and attendances numbers will skyrocket, as will advertising and broadcast revenues because local and continental companies based in the country or the continent will want to endorse a winning prodigy. This will mean that the national side would not lose out, as players will be playing at a high club level - in several different leagues both at home and overseas. In the final analysis the best - somewhat untried strategy to date - is a combination of the two. The trade-off hinted at in the opening becomes more of a compromise. That is the only way domestic divisions can benefit handin-hand with the international side by becoming economically stable in both fields, and ultimately revel in a thriving national joy that is exemplified by both Cote D'Ivoire (a national team of overseas professionals) and a solid popular domestic leagues like that of Egypt.