African Design Magazine November 2016 - Page 71

Photographs by Micky Hoyle African project 21 Rose Street – South Africa A SPACE DEDICATED TO CREATIVITY Cape Town-based ad agency, RADAR, works from a newly renovated space space that is a dedication to creativity. The standalone heritage building has undergone a complete facelift – inside and out – and houses, among and around the team’s desks and studio space, a collection of midcentury furniture and contemporary art that had been amassed over the years. T he building at 21 Rose Street in the Bo Kaap is one that comes with years of stories and a strong significance and heritage. An early Dutch building (the first record of it is in 1817) it started life as a wooden clog factory, named (not surprisingly) the Clog Factory. It then became a button factory, and from then on was used and lived in by a variety of creative people. The building, the interiors of which were designed by J-P de la Chaumette, houses the considerable collection of mid-century furniture and art (mainly typography based and contemporary South African) that founder Jason Ray and his team have assembled over the 10 years. “The space allows us to showcase our love of art and design. We don’t have a style – we are madly eclectic. We surround ourselves with things that we love. Things that tell stories. That’s what RADAR is about – a love of design and story telling, with everything being a creative commentary. We think it is important that we create an inspirational space – modern, contemporary, but not expected, “ explains Ray. africandesignmagazine.com 71