African project
Piza e Vino – South Africa
AN
artisAnal
rebrand
Piza e Vino is an Italian pizzeria, falls under the
Doppio Zero Group founded by entrepreneurial
partners, Paul Christie and Miki Milovanovic. The
duo wanted to reinvigorate the Piza e Vino brand by
creating a restaurant interior that was in line with the
company’s newly refined logo that emphasises the
“handmade” aspect of the traditional pizzas for which
Piza e Vino is known.
C
hristie and Milovanovic briefed Inhouse Brand Architects
to come up with an interior scheme for a brand-new
Piza e Vino outlet within the newly added extension
to the Lynnridge Mall in Lynnwood, Pretoria. Inhouse
was responsible for establishing Piza e Vino and its
brand in the new space, working with the architects and
construction team from the ground up.
Inhouse took inspiration for the project from a diversity
of vintage influences, particularly old-school pizzerias.
Nostalgia plays a role in the restaurant’s finishes, which are a blend of
patterned and subway tiles, polished concrete flooring, light oak dining
tables, light coloured marble counter tops, real leather upholstered
booths, leather seating with brass buckles and strapping details, and
reclaimed timber cladding. These all give the space an authentic
atmosphere, while making the dining areas warm and inviting.
In addition to the sense of nostalgia, the concept of “handmade” was
critical in the design scheme, with the intention of emphasising that Piza
e Vino’s pizzas are created by hand by real people for real people. This
concept is reinforced by the choice to place a completely open kitchen in
the heart of the space.
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