African Design Magazine June 2017 | Page 16

16 africandesignmagazine . com

egyptian edu

In the heart of Cairo lies the interior architecture renovation project for TrendMicro training hub . The project is located at the American University in Cairo ’ s ( AUC ) Gr technology and innovation park . It is a space that connects you to the past throug identity . African Design Magazine chatted to Dalia Sadany of Dalia Sadany Dezines
What was the brief ? I was approached by one of the biggest companies worldwide in IT security who wanted to create a multi-functional space , where it would contain an educational hub where they want to train Egyptian youth specialized in technology with their courses . They also wanted it to function as an office space .
The project itself is located in one of the oldest and most prestigious buildings in downtown Cairo , the Greek Campus of AUC ( American University of Cairo ). It has a lot of history ; a lot of Egyptians studied at AUC and are very nostalgic about the place , so extreme care had to be taken into designing this place in specific .
The fact that I was approached by this company to design the project , coming from a certain background where I wasn ’ t into corporate design , it was very selective for me to work in corporate design , since the overall idea of most of corporate design is value engineering .
But when TrendMicro contacted me and wanted my firm , Dalia