African Design Magazine July 2016 - Page 54

MAXIMUM RETURN ON INVEST DECOREX JOBU With no fewer than seven halls and over 22 000m2 of exhibition space showcasing the latest décor and design trends, products and services, not to mention an extensive Trade Business Programme, Decorex Joburg 2016 offers the ultimate business forum for trade professionals. R unning alongside the show, which takes place from 5 to 9 August at the Gallagher Convention Centre, will be the perennially popular 100% Design South Africa. This draw-card exhibition provides a unique platform for leading local and international design names to present a carefully curated mix of top-drawer products catering to the residential, hospitality and office interior décor and design industries. “Members of the trade industry highly acclaim Africa’s premier décor, design and lifestyle show as the destination for learning the latest industry developments, seeing and buying hundreds of new products and networking with like-minded professionals, all under one roof,” says Sian Gutstadt, Portfolio Director of Decorex SA. The exhibition, which consists of over 770 exhibitors showcasing the best in décor, design and homeware, includes the complimentary Trade Business Programme especially targeted to key decision makers in the fields of décor, design, architecture, hospitality and retail. The programme, which will run on Friday, 5 August, will have a particular focus on local and international participation and will include a Business Matchmaking Programme, designed to establish sustainable and profitable connections in the industry. All exhibitors, trade visitors, media and hosted buyers participating in the Programme are also invited to attend the official opening, an exclusive networking function. “The Trade Business Programme is designed for industry professionals to get the most out of their visit to Decorex Joburg and 100% Design and gives exhibitors, trade visitors and delegates the opportunity to meet and engage on a one-on-one basis, to connect with the right people to take their businesses forward,” says Gutstadt, adding, “The Programme provides the definitive platform for professionals to raise their brand’s awareness among the trade and to forge new contacts with top industry figures.” Matching the interests of visitors and exhibitors is an important objective of the Trade Business Programme, continues Gutstadt: “The Programme’s main purpose is to maximise return on investment for exhibitors, sponsors and partners by generating 54