African project
Coco Safar – South Africa
ches in Cape Town
r combines the finest Michelin-star quality patisserie, baked goods and a café
uxurious retro chic setting.
W
ith the global
launch of this
groundbreaking
brand in 2016,
Coco Safar has
opened the first
retail store and
café (of many
more to follow
worldwide), in Cavendish Square,
Cape Town.
Coco Safar is the culmination of a
lifetime of journeys and discoveries in
the café, coffee, patisserie industries
for the entrepreneurial visionaries
behind this highly innovative, multisensory consumer experience.
Both creative and entrepreneurial
at heart, Wilhelm Liebenberg and
Caroline Sirois’ epicurean passion
for a unique café experience that
combines equally great food and
coffee, saw them opening a string
of cafés in Montreal, Toronto and
New York as part of an insightful
street level R&D process to shape
and refine the business model
and brand identity. “It has always
been about excellence, authenticity
and relevance”, says co-founder
Liebenberg, “and the drive to be
unique. If you’re not relevant and you
can’t bring a distinctly new consumer
experience and product offering, you
have no need to exist.”
Yet, it wasn’t quite that simple...
the brand took over 10 years of
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