African project
Saatchi & Saatchi
Instead, the levels above are now visible and this creates a greater flow within the
environment. Reinforcing this, brickwork and industrial fittings are left exposed. These
features date from the original use of the building as a factory and add a utilitarian feel to
the space that speaks of functionality.
This sense extends into the main reception area through the use of streamlined finishes
and furniture. The simple steel and wooden planters that greet visitors upon entering,
also provide private conversational space while simultaneously acting as a display unit
for the numerous awards the agency has won. A large meeting room that runs alongside
has folding glass doors that can be opened so as to enlarge the holding capacity of the
room and seating benches and tables are easily rearranged. In addition, lounge furniture
is dotted around the ground floor space.
The need for spaces that are adaptable and suited to a variety of different purposes
is an ever-increasing necessity for the present-day workplace. Saatchi & Saatchi’s
refurbishment reflects this through the creation of spaces and custom furnishings that
are designed to be multi-functional. Now, the offices function in a way that incorporates
different work styles, while provides an open and vibrant entrance area that transmits
company values and brand identity. Multi-functionality truly at its finest! AD
africandesignmagazine.com
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