Feature:
Retail design
Digital mom-and-pop store
”Emma’s Enkel” is a unique 120m2 multi-channel grocery retail concept combining
the atmosphere of a traditional German “Tante-Emma-Laden”(corner shop), with the
amenities of an online shop and the assortment of a supermarket, including fruit and
vegetables. You can either buy offline, online, by phone or in the “Gute Stube”, a cosy
lounge equipped with iPads where you can place your order then simply relax until
everything is packed and ready for takeaway or delivered to your favourite destination.
Another option is the QR Code wall outside the shop displaying more than 400
products. Emma’s Enkel stands for good things from the past meeting the advantages
of today’s high-tech requirements.
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Conclusion
There are many multifaceted, exciting new ways of creating shopping experiences
in all parts of the world, both online and offline. Store design is undergoing
exhilarating fine tuning and developing hybrid concepts. Trends are always
creating counter-trends and thus offline retailing regains its fascination and
attraction; it allows a playful integration of urban realities and communities,
for which the growing number of community and neighbourhood stores are
wonderful proof. The relationship between brand to consumer has changed; the
consumer wants to participate. So let’s stop talking only about the brand, the
buying decisions are generated in many other ways. AD
africandesignmagazine.com