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Feature:
Retail design
Cycle your way
Another example
proves that ownermanaged companies
suffering from online
retail’s growing
market share show
new self-confidence
and invest in digital
enhancement of their
stationary business.
Rose Bike Store is
another winner in
the `Store of the Year
2015´ competition.
The founder family
started 30 years ago
with a shop and mail
order business, which
still makes up 80%
of their turnover.
Their USP from the
beginning was to
offer the opportunity
of customizing the
bike design. Today,
their credo is that the
customer does not
think in sales channels
but is interested
in a continuous
shopping, or user
experience, which
they are consistently
and successfully
implementing in the
store. This includes
state-of-the-art digital
interactive solutions
such as huge screen
visualizations of
tailor-made bicycle
configurations.
The 300m2 Munich
showroom concept
that exhibits just 25
out of 180 models,
also offers a lot space
for events and test
rides, which makes
the store visit a great
experience.
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