Emaar, as one of the world’s largest property developers, wanted to
reinvigorate their team and have a new vibrant workplace. The relocation
of their entire team to Emaar Square in Downtown Dubai involved dwp |
design worldwide partnership working to provide a new dynamic workplace
– one that translated their vision for the future into an extraordinary design
aesthetic, as a clear reflection of the Emaar brand, spread over three levels
and 6 250 square metres.
T
he project, led by
Mohammed Alabbar,
Emaar Chairman, was not
an ordinary relocation
project. It was to be an
honest reflection of the
company’s vision, future
and its ever-increasing
role in the framework of
a growing Dubai. Emaar’s
previous office was located in Emaar
Business Park and spread over six
floors. With fragmented departments
and limited shared facilities, the interior
was uninspiring and detached from the
company’s forward-thinking conceptual
foundation.
George Kahler, dwp Design Director,
explains: “There are many drivers for
change in a company’s decision to
refurbish their offices or relocate. Emaar’s
corporate values were not reflected
in its previous property. Its dynamic,
collaborative business process was being
hindered by the cellularised spaces.
Emaar is at the leading edge of local and
global real estate development. It is a
market leader, making waves and setting
new standards. Its interiors needed to
reflect this and to attract and retain the
best possible personnel.”
The client brief required plenty of natural
daylight, long worktables, an open-plan
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