African Design Magazine April 2016 - Page 76

DESIGN IS: Building on the construct “Feel Universal, Think Global and Act Local”, the Architect Africa Film Festival (AAFF2016) is looking for feature films, documentaries, webdocs, short films and multimedia projects that examine the myriad ways in which design – in its broadest sense – shapes architecture and the built environment; cultural and social innovation; new media, visual arts and digital communications; economic reality; and environmental sustainability. A dvances in digital communications and media have changed the way we live, work and play. It has become easier, cheaper and faster to communicate new concepts, concerns and ground-breaking ideas. Correspondingly, the power of digital media to offer us a more socially equitable, environmentally considerate and economically effective platform has never been greater. Previously unheard voices can now be heard; new spaces and opportunities are opening up all around us all the time; and we’re able to engage around common causes in ways that previous generations could not. In this context, design is no longer a solitary practice but a multidisciplinary