African Design Magazine ADM September 2017 | Page 37
FORECASTING
THE IMPACT OF
COLOUR
very year, Kansai Plascon publishes their viewpoint on the latest
colour trends in their Colour Forecast. It starts with the experts in
the brand's Colour Team surveying the way colour is being used
across the creative industries, and then filtering this insight into a
set of trend stories that truly reflect the global mood. The Plascon
Colour Forecast has been inspiring the African creative industry for
many years, and continues to be a point of reference for the latest
trend colours. The forecast is instrumental when creatives develop new
projects, particularly as a tool for sharing their project vision with customers.
NEUTRAL OF THE YEAR
Along with four themes that express the key trends in the world of colour,
Plascon also chooses one colour in the Forecast that captures the overall mood
for that year. This year, the team decided to do things differently and pick a
Neutral of the Year. This means that the colour is still directional and trend-
right, but much easier and versatile for anyone to use, whether it's by itself or
with other hues from the Forecast.
The Neutral of the Year for 2018 is Amadeus: an earthy, yellow-tinted hue. The
overall feeling in design at the moment is that the world is in flux, and the
current colour trends are often about bringing together eclectic influences to
create something new. The Colour Team picked this neutral because it balances
this tendency out and brings the grounding energy that holds a more diverse
pale e together.
DID YOU KNOW?
The Kansai Plascon Colour Team are responsible for making sure that the
brand's viewpoint on colour is both on-trend and accessible for their
customer. They bring the creative complement to Kansai Plascon's
scientically-advanced and innovative product development and the
Plascon Colour Forecast is the company's way of both inspiring people and
showing them how to make that inspiration a reality, be it in an ofce, home
or commercial space, using a combination of creativity and guidance to
make the Colour Forecast relatable and so useful.
NEUTRAL OF
THE YEAR
Y2-B1-4
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