African Design Magazine ADM #42 July 2018 | Page 29

PRATLEY CELEBRATES
The bulldozer was
hoisted and held
aloft by a crane,
attached to two
plates joined by
Pratley Wondafix.
Friday 13 July 2018 saw Pratley recreate its famous 1985 suspended bulldozer
stunt to promote the world-class strength of its PR.
A
s a key player in the construction,
design and mining sectors,
Pratley’s 70 th  year in business
sees the Group supplying over 1 000
products and holding 350 global patents.
The formulation of Pratley Putty in the
1960s put the company on the global
map, as well as in outer space, when it
was used by NASA as an adhesive on
the Ranger Moon Module Project in
1967. Pratley Putty has since become
a household name, used to repair and
secure everything from swimming pools
to the hulls of sunken ships.
It is the success of its diversification
strategy and new product development
that has ensured the Group’s longevity
It is business as usual for Charles and Andrew
Pratley underneath the 13 t bulldozer suspended
with Pratley Wondafix.
and brand loyalty, attributable in part to
the Group’s policy of guaranteeing that
its products outperform all competitor
products globally.This year the Group has
AFRICAN DESIGN MAGAZINE © | JULY 2018
29