African Design Magazine ADM #40 May 2018 | Page 8

INDUSTRY ASSOCIATION – IID
your business
in the spotlight.
We aim to build
your business,
creating a
positive buzz
around your
name and
making sure
that others in
the industry
know about
you. Members
of the IID
are offered
opportunities
to get featured
on social media.
We also provide
helpful information and resources on
handling your own marketing.
3. How the
IID keeps you
trending and relevant
As the business world evolves, people’s
needs change.
Ensuring your service offerings align with
the needs of your clients is crucial to
surviving in the competitive market.
Collaborating with others will keep you
aligned with industry best-practices, and
inspire the creative juices to flow better in
your business.
The networking opportunities given to
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AFRICAN DESIGN MAGAZINE © | MAY 2018
our members mean
the latest newsy
information is always
available to you. No
man is an island, and
we want to make sure
all our members are
keeping up with the
newest ideas.
If you’re battling to
find the time to come
to the gatherings and
events, sign up for
our newsletter and
keep up to date with
everything that is happening from your
inbox. You’re also welcome to contact
other members of the IID and arrange
coffee meet-ups, collaborate, and share
ideas in your own time.
Belonging to an industry association
means you have colleagues in business
rather than competition.
4. Why networking is an essential
part of success
There are many business networks
available where members share ideas
and promote each other’s businesses.
They generally meet and talk about
their own businesses with the hopes
that fellow members will give them
leads.