Africa Water, Sanitation & Hygiene Nov - Dec Vol. 9 No.6 | Page 39

Sept

There is no magic recipe for behavior change: a mix of action and integration with
public programs provide a strong platform for sustainability. In Peru, a handwashing
behavior change intervention reached more than 6.5 million people through radio
spots, direct costumer contact events, and activities of front-line workers.

November

With innovative approaches to market services, the private sector could tap into a
market worth nearly US$2.6 billion in Bangladesh, Indonesia, Peru, and Tanzania alone
by providing affordable products and services that meet the preferences and budgets of
the poorest people.

October

Behavior change is a process not an event. Supporting behavior change involves
providing the environment, circumstances, equipment, information, and logistical and
psychological assistance which make it possible for people to take action to change
their behavior.

December

Successful sanitation products require solid assessments of consumer preferences.
Products supported by market research are 3x more likely to be successful.

Africa Water, Sanitation & Hygiene • November - December 2014

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