Africa Water, Sanitation & Hygiene Africa Water, Sanitation Jan -Feb 2014 Vol.10 No1 | Page 43

November December With innovative approaches to market services, the private sector could tap into a market worth nearly US$2.6 billion in Bangladesh, Indonesia, Peru, and Tanzania alone by providing affordable products and services that meet the preferences and budgets of the poorest people. Successful sanitation products require solid assessme