Africa Water, Sanitation & Hygiene 2014 Sept - Oct Vol. 9 No.5 | Page 43

July Studies increasingly show a link between open defecation and child stunting, impeding brain development, cognitive achievement, human capital and poor health outcomes later in life. Sept There is no magic recipe for behavior change: a mix of action and integration with public programs provide a strong platform for sustainability. In Peru, a handwashing behavior change intervention reached more than 6.5 million people through radio spots, direct costumer contact events, and activities of front-line workers. August Poor people all around the world who don’t have access to public water services often end up paying much more for water. In Indonesia, this is estimated at 15 to 33 times the water utilities tariff. October Behavior change is a process not an event. Supporting behavior change involves providing the environment, circumstances, equipment, information, and logistical and psychological assistance which make it possible for people to take action to change their behavior. Africa Water, Sanitation & Hygiene • September - October 2014 43