fact , 68 % find it easier to track their expenses and manage their finances when they are printed on paper . The full report and U . S . findings is available at http :// twosidesna . org / Survey2017 .
As part of its campaign , Two Sides also notes that it is false to associate paper with deforestation in North America . Deforestation is defined by the United Nations Food and Agriculture Organisation as the conversion of forests to another land use or a permanent loss of forest cover . The UN definition specifically excludes sustainably managed forests where the forest is expected to regenerate naturally or via tree planting , as in North American managed forestlands .
Environmental claims cannot be vague and unsubstantiated ― they must be specific , verifiable and based on credible facts . ' Our experience to date is that many companies are so focused on reducing costs that they are ignoring marketing rules , the needs of their customers , and the environmental and social impacts of switching from paper to digital ,' said Riebel . www . za . twosides . info
Xanté Digital Presses Pass One Billion Mark In 2017 Envelope Production
Xanté has reported that the combined efforts of its digital multimedia presses sold produced over one billion # 10 envelopes in 2017 alone .
Xanté Digital Multimedia Presses are found in a wide range of commercial print providers , both independent and franchised , and in many in-plant operations including schools and universities , hospitals , manufacturers and e-commerce .
‘ Within the decade since Xanté introduced its first digital envelope press , our customers have reached many milestones in printing . This latest achievement is just the beginning of a new trend in envelope printing as we continue to innovate and improve the capabilities of our digital presses ,’ said Robert Ross , president and CEO of Xanté . www . xante . com
Reveal Inks Produced For Interactive Consumer Experience
The result of a collaboration between Crown Bevcan Europe & Middle East and Chromatic Technologies Inc ., Reveal inks allow graphics to change to reveal specific imagery and messaging during consumption .
In delivering an interactive experience to consumers before , during and after consumption ,
Coca-Cola has rolled out cans of Coke , Coke Zero , Fanta and Sprite in Lithuania , Latvia and Estonia featuring Reveal temperature sensitive inks .
Two thermochromic inks appear at the same time when the can is cold , but as the cold product is consumed , one ink disappears . This technology provides one ambient ‘ original ’ image , one ‘ cold ’ image and as the consumer drinks the contents of the can , a third image appears , offering a vehicle to hide a message .
Coca-Cola featured four specific messages , one per brand , to engage with its customers in a fun , unique manner . Cans are decorated to include either a person or cartoon-style animal , from which a speech bubble emanates to hold the thermochromic messaging that appears when the can is chilled . An interactive quick response ( QR ) code beneath the image links to exclusive video content , driving traffic to the brand ’ s website .
The application represents the first commercial use of Reveal inks . www . ctiinks . com
BOBST Reports Awards For Technology Partner And Customers
Dominique Ravot , Bobst Lyon and Didier Guenu , Graphilabel .
BOBST technology partner Graphilabel ― the inventor of the revolutionary THQ printing technology ― was awarded the Prix de l ’ Innovation for the best work in flexographic printing at the FlexoStars 2017 competition towards the end of last year . The awards ceremony was held in Saint-Malo , France . The jury also gave awards ( FlexoStars ) to four Bobst Group customers for the
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quality of their work in the corrugated cardboard category .
‘ Before THQ technology was invented , printing professionals using flexography couldn ’ t reproduce an image ’ s full richness and emotion on a product package . The colour range was restrained and ordinary printing on corrugated cardboard was impossible due to fluting . Reproducing a motif in colour necessarily meant reducing quality . THQ has changed all of that ,’ said Didier Guenu , founder of Graphilabel .
BOBST has partnered with Graphilabel since 2015 and holds exclusive rights to this process for corrugated cardboard . Under the name BOBST THQ FlexoCloud , BOBST markets a flexographic post-print solution devoted to corrugated cardboard and available on a wide range of the brand ’ s new fl exographic post-print machines .
BOBST THQ FlexoCloud technology is opening fl exography to markets previously restricted to offset and photogravure . The rendering can reach very high definition far greater than 350 lines per centimetre , and the cheaper tools associated with the flexographic process allow very competitive production costs for short and medium runs . BOBST fl exographic machines racked up a remarkable record of achievement . Of the six awards presented for printing on corrugated cardboard , four were awarded to BOBST customers . www . bobst . com
Tonejet Provides Digitally Printed Cans For Television Series
Tonejet recently produced some beverage cans for television series Black Mirror .
Production companies use replica beverage cans a lot , and often these will be generic cola or pop cans but in certain cases there will be specific packaging requirements to create a ‘ real world ’ on screen .
Usually , such cans are produced using pressure sensitive or shrink sleeve labels , which can give a less than satisfactory result ― often looking very much like a sticker placed on a can . For the production team , this can mean extra work for fi lming . With digitally printed ‘ real ’ cans , as provided by Tonejet , such problems are removed and not only that , in the true nature of film and TV , the cans can be reproduced in small quantities easily for re-takes . www . tonejet . com
www . AfricaPrint . com AFRICA PRINT JOURNAL FEBRUARY / MARCH 2018 PG 19