Now , when conducting research for a solo ad , there are two things you will want to look at :
1 ) The first is a list of your potential advertising outlets ( in this case , probably e-zines ); and
2 ) A list of potential approaches you can take on your solo ad .
Let ' s start with the first part – finding a list of e-zines in which you can put a solo ad . I personally suggest starting with Directory of E-zines , which you can find at the following URL :
http :// www . directoryofE-zines . com /
This is the ultimate resource for advertisers who want access to all e-zines and also want tips for advertising in them . If you don ' t have any money to spend , I would suggest starting here instead :
http :// www . E-zine-dir . com /
Once you have selected reputable e-zines to advertise in , you will then want to begin creating your solo ad . There are a number of writing “ formulas ” you can use to do this ; however , you will always want to keep in mind what it is that your potential customer wants most .
In advertising , it is often easy to project our own wants in a given product onto potential buyers ; however , it is important – when communicating with them – that you talk about their wants , not yours .
Now , when it comes to creating solo ads , I personally suggest that you spend some time at the following URL , learning about what it takes to convert readers into buyers : http :// www . copywritersboard . com /.
Furthermore , I suggest that you go beyond simply writing copy and write as you would in the specific medium . For instance , if your solo ad will be featured in an e-zine , then you will want to write as if you are contacting members of a mailing list about a special offer or something similar . You may even want to refer to the owner of the list by his / her first name if ( s ) he allows that .
Keep all of these skills in mind when conducting solo ad campaigns . All you have to do is select the right advertising mediums and create an excellent ad – and your effort will pay off three fold .
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