A good place to start when working with traffic exchanges is to determine which ones are most reputable and which ones have reasonable point systems . For instance , some traffic exchanges allow users to cheat and some have bad systems of exchange , which heavily favor paying members over non-members . You will want to find the best possible exchange given the amount of money you are willing to spend and the product you are marketing .
I suggest using the following sites , which list top traffic exchanges . Additionally , you may want to talk to friends to see if any particular exchange has worked well for them :
http :// www . paramind . net / paramindtrafficexchanges . html
http :// www . trafficexchangelist . com /
Once you have selected an optimal exchange , you will want to determine the best way in which you can use it to maximize the amount of high-quality traffic you extract from it .
You will want to answer the following questions to aid yourself in determining this : do I earn credits from impressions or clicks ? And do I lose credits based on impressions or clicks ?
This is important to ask , as different exchanges have different policies on this issue . If you lose credits based on impressions , you will want to make sure that you get the absolute largest amount of clicks per impressions . This will involve over-hyping your ads and creating flashy banners ( if they allow them ).
In contrast , if you are getting charged per click , you will want to make sure your ads ONLY appeal to the most interested buyers . Whichever route you take , make sure that it is matched up with a model for maximum revenue generation .
The last thing you will want to consider when using a traffic exchange is precisely what you should promote .
You already have a product in mind – probably an affiliate product – but how will you promote it ?
Will you direct visitors to the affiliate page ?
Will you direct them to a page on your site , which features the product ?
Or will you direct them to an opt-in form , which will capture their information and then coax them into buying over a period of time ?
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