affiliate marketing primer Affiliate Marketing Primer | Page 28
Especially with an affiliate network like ClickBank, it is very important
to cloak your original link with an ironclad decoy link that keeps the
commission protected.
It will take a link that looks like a mish-mash of letters and dots and
like this: http://AFFILIATE.PUBLISHER.hop.clickbank.net and turn it
into something like this: http://yourdomain.com/product.html. It
makes it both easier to read and keeps your affiliate information secret
and intact.
Pre-selling: This affords you the opportunity to write or have written
articles that are keyword optimized (which means that they are
designed to rank highly in the search engines for specific words),
traffic magnets that affords visitors the opportunity to learn more
about a specific product and get more exposure that leads to eventual
conversion. Pre-selling is an art that happens over time.
Ad Tracking & Analytics: While Google AdWords offers excellent ad
tracking features, having a person visit your website further refines
the analytics you can look at.
As a visitor explores your entire website, you are gaining valuable
information about what pages they visited how long they stayed on
specific pages, what links they clicked and the like. All of this
information can help you refine what is on your website.
For instance, say a person arrives at your home page, goes to a page
on a specific product and then goes through a link on that page to
another page on your site and stays there for a long time.
If this happens over and over, you have just gained valuable
information about what has caught people’s interest. In that way, you
can offer more of the same that is on the second page so that people