affiliate marketing primer Affiliate Marketing Primer | Page 28

Especially with an affiliate network like ClickBank, it is very important to cloak your original link with an ironclad decoy link that keeps the commission protected. It will take a link that looks like a mish-mash of letters and dots and like this: http://AFFILIATE.PUBLISHER.hop.clickbank.net and turn it into something like this: http://yourdomain.com/product.html. It makes it both easier to read and keeps your affiliate information secret and intact. Pre-selling: This affords you the opportunity to write or have written articles that are keyword optimized (which means that they are designed to rank highly in the search engines for specific words), traffic magnets that affords visitors the opportunity to learn more about a specific product and get more exposure that leads to eventual conversion. Pre-selling is an art that happens over time. Ad Tracking & Analytics: While Google AdWords offers excellent ad tracking features, having a person visit your website further refines the analytics you can look at. As a visitor explores your entire website, you are gaining valuable information about what pages they visited how long they stayed on specific pages, what links they clicked and the like. All of this information can help you refine what is on your website. For instance, say a person arrives at your home page, goes to a page on a specific product and then goes through a link on that page to another page on your site and stays there for a long time. If this happens over and over, you have just gained valuable information about what has caught people’s interest. In that way, you can offer more of the same that is on the second page so that people