affiliate marketing primer Affiliate Marketing Primer | Page 23

For Example:
Display URL: www.maverickmoneymakers.com
Destination URL:
http://xxxxxx.maverick66.hop.clickbank.net/?tid=MAVERIC K
That word “?tid=MAVERICK” on the end of the ClickBank ID is called a
traffic tracking device which allows you to track how your campaigns
are going. Both ClickBank and AdWords will allow you to track your
advertising campaigns so that you can make a decision about what’s
working and what needs to be changed.
To track within AdWords, you will need to choose a keyword that you
want to track in AdWords. Click on Edit Keyword Settings, then you
have a URL that you can add a tracking ID to which in this case would
be “?tid=MavAd1” for Maverick, Ad #1. You only have 8 letters that
you can use, so whatever you decide, it should be easy to understand
and decipher.
Yahoo and MSN’s Contextual Advertising
While not much is said about the contextual advertising that is
available through Yahoo and MSN, it does exist. As an alternative, you
might want to consider advertising through them. The same rules
apply, the competition is less and you may wind up spending a lot less
for the same amount of advertising.
In order to figure out if it’s worth the money, you can sign up for
accounts with both MSN and Yahoo pretty easily and try it out. They
also run a lot of specials and give away coupons worth various
amounts of money just to get you to try their service.