affiliate marketing primer Affiliate Marketing Primer | Page 21

Look for things like “relief for dogs from fleas”, “best dog food” or go
into a specific breed like “cocker spaniel health”, or “best dog food for
beagles”.
While you will get fewer visitors based on these keywords, the ones
that will arrive will be very interested in your product. When you look
at pr oducts, you will want to take this into consideration as well.
List your keyphrases and base your advertisement around these
keyphrases. You will ideally want to get them into the title of your
advertisement as well as in the listing for AdWords to use when listing
when your ad will appear in the search results and on people’s
websites.
Use the AdWords keyword suggestion tool here:
https://adwords.google.com/select/KeywordToolExternal
Select keyphrases that are relevant but not very competitive.
Remember, that although you may only get 100 visits a day from a
keyword, conversion rates are 1-2%, so that will usually equal a sale.
This is why you don’t want to promote a product that is much cheaper
than $30. If your commission is 50% to 75% of $30, that is $15.00 to
$22.50 on each sale.
It has been shown that affiliates will convert on average 1% to 2% per
100 visitors if they have done adequate keyword/keyphrase research.
It will generally convert the same on a $30+ item as it does on a
$15.00 product. The amount of money you earn will only change due
to the commission level and price of product.