affiliate marketing primer Affiliate Marketing Primer | Page 20

AdWords & Contextual Advertising
Advertising with Google is easy and deceptive to newcomers. Easy, in
the fact that it is very easy to use; deceptive because if you aren’t
very careful you could lose a lot of money trying to get advertising
that makes you money.
Here are some techniques so that you can use the AdWords system
and make money.
The site is located at: http://adwords.google.com
You can sign up for an AdWords account by clicking the Start Now
button and filling in your information. Sign up for a standard and not a
starter account.
AdWords is pretty easy to use. Many people will want
to start out with 100s of keywords and will take everything suggested
by AdWords keyword tool.
Avoid this method and stick with a few terms that are laser-focused on
your product or service.
Use the AdWords keyword suggestion tool or other keyword tool like
MicroNiche Finder, Nichebot and Keyword Elite to find about five or six
terms that are tightly related to your product.
You will want these keywords/keyphrases to be low competition, high
traffic words. The software just mentioned are designed to find
keywords like this for your product.
You will want to drill down on your keywords. For instance, if your
product is about dog health, don’t just look at the keywords “dog
health” and dogs.