affiliate marketing primer Affiliate Marketing Primer | Page 19

Things to remember:  Make sure that the name of the video is your longtail keyphrase or product name plus a word like deals. (ie. Salmon deals, Rolex watch deals)  Make sure that the keywords and keyphrases are submitted and enclosed in quotes as well as without quotes.  Make sure that you submit them with the URL leading back to your website In the information section, be sure and put your website, or SnipURL if you don’t have a website that leads back to the affiliate product. Pay-Per-Click Advertising If you don’t have a website, landing page or place to send prospective traffic, pay per click or PPC advertising is an excellent method to drive sales via your affiliate link. Again, you will want to use discretion so that you don’t wind up losing more money than you gain in sales. The largest PPC outfit is Google. Those little advertisements that you see on people’s websites, plus on the side of the search results are called PPC advertising. Advertisers pay a set amount per click in order to appear on sites. It is considered contextual advertising, because the advertising is related to the information being presented either in the search results or on the website. For instance, you won’t get an advertisement for ice cream on a site about auto parts.