Adviser Update Summer 2016 - Page 5

5 CAREER CUES Social Media Needs a Journalistic Underpinning I met a digital strategist at the spring convention of the Society of American Business Editors and Writers. She talked about her budding consulting business and managing her client’s campaign with a mix of pride and excitement. Maya Cade is scheduled to graduate in December from Howard University in Washington, D.C. She parlayed an internship with the AARP Foundation into a contract with the communications team for Mentor Up, a program on intergenerational volunteerism. You can review her profile on LinkedIn. Hurricane Katrina, the most devastating natural disaster of its decade, compelled her to choose journalism. “I come from New Orleans, and I saw Katrina unfold as a 10-year-old.” It was the opposite of stellar coverage that motivated her. “It was the overall message of New Orleanians being called everything from savages to looters to robbers in their own home, their own city. Perhaps what wasn’t understood is that many of these things had to be done in order to survive,” she wrote in an email. “In short, there was such a journalistic loss by not recognizing the humanity of black residents in New Orleans.” At Howard, she has worked as a deputy on the Hilltop and managed a team of five in planning and executing a digital marketing strategy for the historic college’s student newspaper. Working on the newspaper helped her decide how to marry her two loves – social media and journalism. Cade is also part of the student staff By Linda Shockley at Truth Be Told, an investigative journalism and fact-checking site created by Howard journalism faculty, among them, Yanick Rice Lamb, Ingrid Sturgis, Shirley Carswell and New York Times investigative journalist Ron Nixon. The project is funded through a collaborative including the Excellence and Ethics in Journalism Foundation, the Robert R. McCormick Foundation, John S. and James L. Knight Foundation, the Democracy Fund and the Rita Allen Foundation, and is managed by Online News Association. Being selected by ProPublica last fall for an Emerging Reporter Award provided a stipend that Cade used to support one of her other ventures, A Tribe Called News. She created the site for millennials of color to share their voices while being edited to journalistic standards. She said she works with non-journalists in Google Docs so that they can see and learn from the editing process. “The ProPublica award helped me realize I want to be a social media editor,” she said. Cade said Truth Be Told showed her to talk to people about diversifying what they read and to be constantly critical. She said, “I am truly thankful for my high school journalism experience because it gave me a leg up when I entered Howard. Without high school journalism, I may not have been able to start working on Howard’s student newspaper as Life & Style Editor as a sophomore.” Her key takeaway is social media can be fun, but that is not what it’s about. It requires: • Creativity • Focus on the client’s goals and style guides • Proficiency as a writer Adviser Update readers know better than anyone how well suited, driven critical thinkers are to elevating media, whether online, mobile or in print from clickbait, hearsay and compromised standards. Share your stories of former students who have made a difference in the direction the media and communications are headed. Send your stories to me at linda.shockley@dowjones.com. In a May 9 article for E&P, Central Michigan University journalism students told publishers how to help their businesses reach readers and users now and in the future. Read their prescriptions here. Linda Shockley Linda Shockley is managing director of the Dow Jones News Fund. She joined the Fund as assistant to the director in 1988 and was named deputy director in 1992. She holds a bachelor’s degree in journalism from the University of Bridgeport in Connecticut. Before joining Dow Jones, she worked as a reporter, editor, bureau chief and city editor for Gannett-owned newspapers in Westchester County, New York. Email: linda.shockley@dowjones.com Phone: 609-520-5929