Adviser Summer 2016 Vol 1 | Page 6

This Is COOL Insurance Made Simple Telemedicine: The Hidden Risks Telemedicine Defined Telemedicine, which the American Telemedicine Association defines as “the use of medical information exchanged from one site to another via electronic communications to improve a patient’s clinical health status,” promises to transform the landscape of health care. Due to the growing population of the elderly, the increasing demand for health care services and the rapid advances in telecommunications technology, a roaring market demand for telemedicine has been created along with the means of satisfying it. Telemedicine promises to become even more widespread in the coming years—erasing geographic barriers to place general practitioners and world-class specialists in the same virtual room. However, new opportunities present new risks, and some are less obvious than others. Protecting Patient Privacy Patient privacy is of paramount concern for all health care providers, and telemedicine only makes that concern more important. Telemedicine is contingent upon the quick and reliable transmission of electronic health records (EHR), which creates an inherent risk of a patient privacy breach. Patient privacy needs to be secured at every point of access. Consider the following individuals who may have access to your network: • Doctors, nurses and other employees who use telecommunications equipment • Employees responsible for moving, storing and servicing telecommunications equipment • IT personnel – either in-house or contracted out – who perform service or maintenance on networks, systems and equipment • Guests and patients who are provided with Wi-Fi access Administrators should work with in-house personnel to ensure every precaution has been taken to secure sensitive patient information. It’s also important to remember that these points of access exist at both the originating and distant site, and that both sites will have to work in conjunction to ensure that every effort has been made to protect patient privacy. (See Telemedicine on page 6) 5 Adviser a publication of LeadingAge New York | Summer 2016